The Role of the RTO
Regional Tourism Organisations (RTOs) play an invaluable role in the development of their regions, taking an holistic approach to planning for and sustainably growing the visitor economy. They are the organisations tasked with managing tourism and its opportunities and impacts for the benefit of their communities, and marketing the destination to build the visitation and the experiences available to visitors (and locals) in that region in a sustainable way.
This translates into greater prosperity for all.
CluthaNZ is the key external, industry-facing promotional arm (RTO) for tourism in the Clutha region.
The visitor industry makes a valuable contribution to the economic wellbeing of Clutha and directly provides approximately 2.3% of our GDP and workforce.
The key role of CluthaNZ RTO is to ensure our district is well represented to our industry partners which in turn creates opportunities for our brand and our profile to grow.
This growth provides economic benefits to our operators which flow on to the entire Clutha community.
We have valued relationships with:
- Tourism New Zealand (TNZ),
- Regional Tourism Organisation NZ (RTNZ),
- Southern Way
- Otago Cycle Trails Collaborative
- Dunedin Airport
as well as other RTO’s and neighbouring RTO's such as Enterprise Dunedin & Great South.
To work alongside of and be represented by these organisations in the marketplace, CluthaNZ pays an annual contribution to assist with the cost of campaigns and marketing opportunities that deliver value for our businesses & community.