Working with Trade

Unless you have a presence in every country you want to target, you will struggle to maximise sales of your tourism product to overseas buyers planning their own or clients’ travel to New Zealand. 

Fortunately, there is an international network of inbound tour operators, wholesalers, and retail and online travel agents that can help take your tourism business to the world.

This network is collectively known as the ‘travel trade’, and it can be a powerful tool for those wanting to extend their reach offshore. Harnessing the travel trade in this way is known as trade marketing.

Making your product or experience available to international visitors allows you to increase your revenue and provide new and diverse offerings that can help balance out the seasonality of domestic business. This is also known as export tourism or inbound tourism.

We have developed a Tourism Toolkit dedicated to Trade as a helpful guide for Clutha operators wanting to move into the tourism sector, simply need a refresher or dig deeper into one particular aspect.

It provides useful information to assist you as you launch yourself into the visitor economy.

Today’s traveller is a ‘temporary local’ seeking emotional connections to the destinations they visit.

As the first point of contact for many visitors, tourism operators play a key role in telling this story.

The team at CluthaNZ is blessed with the opportunity to share our love of our region with the world and enticing people to want to come here.

We hope you find this Trade Toolkit useful on your tourism trade journey.