Our Destination Management Plan
Destination Management brings together different stakeholders to achieve the common goal of developing a well-managed, sustainable visitor destination. It is an ongoing process that requires destinations to plan for the future and considers the social, economic, cultural and environmental risks and opportunities.
The Vision for New Zealand
New Zealand’s regions are the lifeblood of our tourism story. They are where visitors connect with our landscapes, people, and cultures, shaping their experience of Aotearoa New Zealand. Regional Tourism Organisations (RTOs) play a pivotal role in ensuring that tourism is not just an economic driver, but a force that enriches our communities, regenerates our environment, and strengthens our cultural identity.
Our vision is for destination management and stewardship to be the foundation of New Zealand’s tourism future—where every region actively shapes its tourism system to create enduring value for people, place, and planet. We envision a tourism sector that is balanced, place-led, and future-focused, ensuring that our destinations are distinctive, resilient, and thriving for generations to come.
CluthaNZ's DMP
Vision
Grow Clutha District into a more attractive place to visit, live, work, invest, and study through respectful tourism. Our visitors are respectful of our destinations, communities, flora, and fauna.
Goals
- Increase visitor spending supports local businesses, jobs, services, and cultural exchange.
- Leverage Tourism to enhance restoration efforts for the natural environment, retaining the region unique character.
- Enhanced facilities, experiences, and marketing to increase visitors spend ahead of visitor numbers.
- Tourism supports inclusive economic growth, with benefits shared across the community. New measures and KPIs will be developed within Council and economic planning.