Tourism New Zealand
Tourism New Zealand works closely with CluthaNZ to support the development of the tourism industry in New Zealand.
Tourism businesses can benefit from the tools, resources and development opportunities available.
Newzealand.com
newzealand.com is Tourism New Zealand’s official website for marketing the country to international visitors. It connects global travellers with NZ tourism businesses and trip-planning tools, drawing on trusted content from operators, visitors, and TNZ.
Why feature your business on newzealand.com?
- 36.5 million annual visits and 3.5 million zero-commission referrals to NZ tourism operators
- Daily traffic from TNZ’s paid international marketing
- Ongoing investment to boost visibility and referrals
- Open to all NZ tourism businesses — Qualmark not required
Promoting your business on newzealand.com is free
If you're a tourism business in New Zealand, you can list your:
- business profile
- individual experiences or products, and
- latest deals or packages
There's absolutely no cost to you.
Here's how to get started today
Register or log in to the Tourism Business Database (TBD) to list your business. It's simple to use, but user guides are available if needed.
Kiwi Link
Kiwi Link provides a unique opportunity for representatives of the New Zealand tourism industry (operators and RTOs) to educate and establish business relationships with key product managers and front line travel sellers from the country.
Events Objectives:
- Showcase New Zealand as a year-round destination for travel sellers focusing on off-peak.
- Drive preference, address any booking barriers / challenges and provide a platform for negotiating new and existing contracts with travel sellers.
- Stimulate the development of products.
- Showcase product or experiences
- Build strong selling capability of travel sellers
- Grow database
- Promote regional dispersal
Check upcoming events here.
Famils
TNZ come to RTOs to help with famils in regions.
Operators included must:
- Be Qualmark
- Adhere to Health & Safety requirements
- Offer discounted rates
Explore NZ Discount Program
The Explore New Zealand Discount Programme is a pilot programme designed to support international travel trade visiting Aotearoa New Zealand on an independent trip.
Qualmark tourism businesses are invited to join the Explore Programme which will be running for a period of at least 12 months.
The programme is available to travel sellers in North America, Australia, United Kingdom, Europe, South East Asia and Japan with the intent to extend the programme to more markets in the future.
Since the pilot launched in May, there have been over 100 travel sellers approved to use the Explore Programme.
To be a part of the programme, operators must:
- Be Qualmark
- Provide a discount offer (min 50% off)
Marketing Activity
Here are the additional things you can do right now.
- Engage with the If You Seek global campaign: This 100% Pure New Zealand global brand campaign ‘If You Seek’ is live on TNZ's social media channels Facebook, Instagram, YouTube and TikTok. We invite you to engage with the content and share via your own channels.
- Take part in content partnerships. TNZ work closely with RTOs to incorporate Qualmark experiences into content that TNZ's media partners produce.
- Use TNZ's branding in your marketing in your marketing to enjoy the benefits of brand association. Explore TNZ's visual library.
- Guidelines for Photoshoots and Filming: TNZ has created a set of photoshoot & filming guidelines to use as a tool when planning a still or moving shoot. This guide is here to help give you direction and tips for content creation. Please note that these are not Tourism New Zealand’s Visual Library Guidelines and do not guarantee TNZ’s usage.
- Share your news stories: What's happening in your region? Do you have a good news story to tell about your region or business? TNZ's public relations team are always looking for amazing stories they can share with consumers offshore. Email newsroom@tnz.govt.nz and don't forget to cc us (marketing@kaikoura.co.nz).