Kiwi Link Greater China 2025

China is an important visitor market that supports our strategy to attract high-quality visitors to Aotearoa New Zealand. High quality visitors contribute positively to New Zealand’s natural environment, culture, society and economy. Chinese visitors support this, tending to visit across the year, visit a range of regions, engage in cultural activities and have a high spend per day.

Kiwi Link Greater China led by Tourism New Zealand provides tourism whānau the opportunity to connect with buyers from Mainland China, Hong Kong, and Taiwan, to establish business relationships, address concerns & barrier through education, shape demand, and drive New Zealand holiday bookings.