MEDIA RELEASE 15 December 2021

The Clutha District has rebooted its ‘Stay a While’ campaign urging Kiwis to travel off the beaten track to Clutha this summer.

The Clutha District takes in The Catlins, historic Lawrence – site of one of the world’s largest and fastest ever gold rushes – and the Clutha Gold Cycling and Walking Trail. Unique and unspoilt, the area offers lush rainforest, dramatic coastlines, rare wildlife, white sandy beaches, big surf, and show stopping waterfalls. Gems include Nugget Point, Cathedral Caves and McLean Falls.

Clutha Development, the district’s Economic Development Agency and Regional Tourism Organisation, launched its ‘Stay a While’ campaign in December last year featuring locals. It has updated the campaign for summer 2021 with a second video, featuring new and familiar faces alongside the local experiences they offer.

CEO of Clutha Development, Linda Moore says the Stay a While campaign is all about the people of Clutha.

“The Clutha District is a hidden gem and quite unlike anything Kiwis will experience anywhere else, but our locals are what really gives our area its essence,” says Linda Moore.

“We enjoy a slower pace of life amongst the most incredible scenery. We are relaxed, friendly and hospitable, so it was important to us to continue featuring the very real, down to earth people Kiwis will meet this summer when they visit.

“The district really does have something for everyone – from adventure and history to wildlife and natural beauty to sustainable experiences – so come on down and stay a while,” says Linda Moore.


Media contact: Jo de Joux - 021 245 6924


Clutha Development’s full length campaign video, can be viewed here

A shorter version cam be viewed here

Stories and images for each of the locals featured in the video are also available at

Sign up to our e-news

* indicates required